HTC One M7
With a sleek aluminum body, a live home screen that streams all of your favorite content, a photo gallery that comes to life, and dual front stereo speakers, the HTC One re-imagined the mobile experience.
A cornerstone of this experience is HTC BlinkFeed — an entirely new approach to home screen design. While legacy mobile experiences require users to jump from application to application to consume the content they’re interested in — BlinkFeed brings the content to the user.
Role
• Creative Direction
• Interaction Design
• Visual Design
• Motion Design
• 3D Design
• UI System Design
• Brand Visuals
A new approach to mobile UI.
With a sleek aluminum body, a live home screen that streams all of your favorite content, a photo gallery that comes to life, and dual front stereo speakers, the HTC One re-imagines the mobile experience.
A cornerstone of this experience is HTC BlinkFeed — an entirely new approach to home screen design. While legacy mobile experiences require users to jump from application to application to consume the content they’re interested in — BlinkFeed brings the content to the user.
Introducing BlinkFeed
Blinkfeed was designed as an endless stream of content, presented in a beautiful mosaic layout. Tapping on content tiles within the feed opened a detail view that displayed the full text. This provides a seamless one-stop browsing experience across a variety of content sources — while reducing the need for the user to jump from application to application.
BlinkFeed presented an simplified aggregate view of all the user’s social media — as well as headline news from a variety of content partners. At any time, the user can filter to view a specific feed like Facebook, or Twitter.
The visual design for Sense 5 embraced a modern aesthetic, while remaining friendly and approachable. The refined look and feel was designed to be compatible with the underlying Android environment, while maintaining a unique HTC brand personality.
“...we have to give BlinkFeed
a big thumbs up!”
A Modern Aesthetic
The visual design for Sense 5 embraced a modern aesthetic, while remaining friendly and approachable. The refined look and feel was designed to be compatible with the underlying Android environment, while maintaining a unique HTC brand personality.
User-centric Design
During initial research for this project, we observed people did not use the traditional Android widgets on their home screen as much they used to. We also noticed that users rarely took the time to customize their layout configuration. With this in mind, we re-imagined how better to utilize this valuable screen real-estate.
For this release of Sense, we created a homescreen design that surfaced relevant content. With a simple swipe-up, the user seamless flow from the lockscreen into their personalized content feed.
